Natural beauty, clean, a pioneer in sustainability, a supplier of high quality, a stable society – these are just some of the positive associations countries worldwide have of Norway. You can take advantage of these unique selling points to build a strong, authentic brand in the international market by telling a shared story and using shared visual elements. Here you will find a selection of tools to help you do just that.
Norway is known for its natural beauty and for being a clean country, a pioneer in sustainability and a supplier of high quality, as well as for having a highly educated population, equal opportunities, and a good and stable social model. Using shared storytelling and brand elements communicates these attractive and unique selling points.
Using Norway as a co-signature will draw attention to your origin and emphasise that you are speaking in an official capacity.
Using shared storytelling and brand elements will not only allow you to strengthen your own brand, but will also strengthen visibility for and a positive perception of Norway. You will be part of the national team.
Utilising Norway’s unique selling points can also be valuable when building a strategic position and competitiveness for a specific industry in the international market.
In the brand centre you will find a range of helpful tools and assets, and more are on the way.
Disclaimer: We are continuously developing new tools and content for communication and brand building, and will be adding to the brand centre on an ongoing basis.