Explore the Norwegian brand identity and find tools to get started
Natural beauty, clean, a pioneer in sustainability, a supplier of high quality, a stable society – these are just some of the positive associations countries worldwide have of Norway. You can take advantage of these unique selling points to build a strong, authentic brand in the international market by telling a shared story and using shared visual elements. Here you will find a selection of tools to help you do just that.
When can the Norway brand be an advantage?
When Norwegian values, quality and origin are an added value
Norway is known for its natural beauty and for being a clean country, a pioneer in sustainability and a supplier of high quality, as well as for having a highly educated population, equal opportunities, and a good and stable social model. Using shared storytelling and brand elements communicates these attractive and unique selling points.
When you want to be perceived as an official authority
Using Norway as a co-signature will draw attention to your origin and emphasise that you are speaking in an official capacity.
When representing the national team
Using shared storytelling and brand elements will not only allow you to strengthen your own brand, but will also strengthen visibility for and a positive perception of Norway. You will be part of the national team.
When positioning an industry
Utilising Norway’s unique selling points can also be valuable when building a strategic position and competitiveness for a specific industry in the international market.
Discover how to use the Norwegian brand identity
In the brand centre you will find a range of helpful tools and assets, and more are on the way.
Get access to:
- Brand story
- Icons, fonts and illustrations
- Images and videos
- Templates for social media, slide decks and more
Disclaimer: We are continuously developing new tools and content for communication and brand building, and will be adding to the brand centre on an ongoing basis.
FAQ
Content and tools to get you started
Here you can find and download tools for branding and positioning specific industries.
Learn about the Norwegian brand identity
With the help of compelling storytelling, engaging visuals and collaborative branding efforts rooted in our cultural heritage, you can make your brand more visible and attractive internationally.
